Tuesday, November 17, 2009

Scent-ual Healing for the LA Bus System

So today on the bus...

visual: Pink plaid sunglasses protect my snobby brown eyes from the bright LA sunshine warming our Cali November close to 80 degrees! Thus, lululemon neon orange racerback tank, herringbone brown pants, bright purple backpack and royal blue Havaianas sandals showcasing my shiny, glittering pedicured toes, step onto the Metro 720.

I recall my days as a novice bus rider on my first exciting bus adventures. I had wondered if I could consume food, talk on my cell phone, or even bring a beverage on the bus. Well, these riding regulars have taught me the ways...so I must ask:

Why?

Why?

Why does the bus ALWAYS smell like McDonalds?

Why?

I mean, 7.2 out of 10 times that I ride the bus I am hit by the likes of a semi truck, a semi truck full to the brim with McD's french fries, chicken nuggets and $1 cheeseburgers. It is like Las Vegas rumor that they pump out oxygen in to the casinos. I am beginning to think Ol' Man McDonald has some marketing deal with the LA Bus system with his own french fry perfume. Trying to get all of us environmentally friendly and quarter dropping bus riders ordering from that convenient dollar menu.

Oh no, you're not getting any of this girl's quarters!

So today on the bus, I sit down in the elevated seats right before the bus connects with that scary accordion piece to the caboose section. Sidenote: the best part of these seats is that if you are a bit shorter or sit all the way back - your feet might hang & dangle. There is nothing like a high enough seat where your feet get to hang & dangle. Now, I prefer this seat to be at a sweet bar sipping a lychee martini across from a handsome suitor, or atop a local favorite hike, Runyon Canyon overlooking the greater Los Angeles skyline. But hey, we take what we get, right?

Anyways, across from me on his elevated seat is an interesting character. He is chatting with himself and staring off into some odd space. More like a dazed and confused sort of stare. But of course, crinkled tight right next to him -McDonalds bag! I wonder if he has convinced himself that the tight crinkle-action at the top of the thin, grease-soaked paper bag is actually going to hold in the intrusive smell. Does he even care? Does he think about my nostrils? My bus-riding enjoyment? NO! Oh man, I feel like the smell of those golden, greasy french fries infiltrating my bright neon top!

So then, I distract myself and get to thinking, what smell would I actually like to smell on the bus? What would make my bus-riding experience top notch? And there it is, I am BRILLIANT....

I think that the LA Metro Bus System should partner with the people at Yankee Candle Company! They have every scent possible. Fresh laundry smell, Man Cologne smell, Holiday smell, Ocean Breeze smell....the list goes on and on. Here I am, sitting on the bus - gagging over this McDonalds odor, when I could be sniffing the likes of Coconut Rain, Pumpkin Pie, or perhaps a Fall Festival...on a public bus! Now, I do know that the candle scents can be somewhat powerful. No problem - we pick a mix of neutral scents and form a 'BUS Collection' label. I am talking something lite - mix a bit of Lavender or Lemon Grass. Maybe a little Balsam Fir for the Holidays. Perhaps the RUSH bus could have a different scent from the slower buses. The possibilities are endless! ANYTHING but McDonalds, feet and the 80's fabric smell. Oh, I cannot even imagine if it actually rained in Los Angeles - I know this bus would NOT smell like Coconut Rain and that is for sure.

Tag line: Yankee Candle Company Bus Scent Collection..public transportation with scent-ual appeal. The radio jingle could be a play off Marvin Gaye's "Sexual Healing", yet sing "Scent-ual Healing". The commercial could star me stepping up from the sidewalk bus stop by the 711 and Baskin Robbins to a Coconut Rain Paradise with elevated seats and unscented McDonald's bags.

I could go on....

Last note, I think the bus should consider the Vegas idea of the Oxygen injector. I mean, the amount of people that sleep on the bus is incredible! Don't they miss their stop? How does their neck bounce around like that? Why is their cheek smudged up against that dirty window like that? Different story, different blog.

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